the first National Breast Cancer Awareness Month was
celebrated in October 1985, mammography rates have more
than doubled for women age 50 and older and breast cancer
deaths have declined.
is hoping to help continue that trend as they join
facilities throughout the nation in celebrating National
Breast Cancer Awareness Month this October.
have a number of activities going on during the month
designed to increase public awareness of breast cancer, to
help raise funds for breast cancer research, and to
encourage more women to make an annual mammogram a part of
their routine,” said Mike Marshall, CEO/Administrator.
of the month-long event actually began in September when
the hospital’s Relay for Life Team began sponsoring
their annual Denim Days Against Breast Cancer campaign.
For five consecutive Fridays, employees of the facility
can purchase a special sticker that allows them to wear
their jeans to work. The group has raised over $1,000
annually with this event with all proceeds going to the
American Cancer Society.
BWWMH Auxiliary also placed their collection bins for pink
Yoplait yogurt tops throughout the facility. The “Save
Lids to Save Lives” campaign is sponsored annually by
General Mills which will donate a dime to the Susan G.
Komen Breast Cancer Foundation to help fund research for
each of the specially marked lids that are returned to
them by December 31. “We’ve managed to donate several
hundred dollars over the past few years through this
campaign,” said Brenda Parr, Auxiliary President.
“It’s a simple, easy way that people can help make a
difference in the lives of others by simply recycling
something they normally discard.”
out the month’s events is a special project initiated by
the BWWMH Radiology Department. Employees
Durden have gathered donations from area businesses that
will allow patients who have a mammogram in October to
receive several surprises. These patients will also be
entered into a drawing for a basket filled with items
donated by area businesses. One basket will be given away
each week in October.
businesses include Kafe´ Buzz/Pamper Me Perfect, The Hair
Hut, Lemon Grass, The Mustard Seed, Flowers by Maison de
Briques, The Gold Mine, Holiday Cleaners, Radio Shack, El
Ranchero Loco, Food World, Kora’s Place, Newton Tire,
Wal-Mart, Dominos Pizza, Rosie’s Diner, Smokin’ Jacks,
Napoleon’s, Parr Chevron, KFC and the Cancer Care Center
appreciate these businesses so much,” said Ratliff, who
is a Registered Mammography Technician. “Through their
generosity, we are better able to encourage more women
over the age of 40 to take advantage of the early
detection that annual screening mammograms can provide.”